Strategy, Statistics, and Soul: How to use the science of measurement and storytelling to improve your communications and PR programs and show business results

This training will be released on Tuesday, January 5th at 12:00PM CST. Registration will close at noon CT on Tuesday, January 19.

Hey there, I'm Felicia Joy, a PR and Corporate Communications expert and the founder of C-School. I’ve created this training bundle to teach you the surprising mistakes communicators make that cause their work to be undervalued. More importantly, you’ll learn the exact strategies to skyrocket the impact of your communications programs and get credit for driving business outcomes! I have led or advised PR & Communications teams for many brands such as Mercedes-Benz, Hartsfield-Jackson Atlanta International Airport, Marriott, the U.S. Army, and more. I know what works.

Who is this training for?

This training bundle is for PR and Communications professionals who:

• may be nervous about numbers, metrics and measurement but are willing to learn
• know that the future of Communications and PR belongs to those who are competent in both the art and science of the craft
• know that Communications and PR are just as important and impactful as marketing but could use a few more tools or strategies to prove it

Who is this training not for?

• This training bundle is not for PR and Communications professionals who:
• have mastered measurement
• already know exactly how to link communications strategy to business outcomes
• believe the art of communications is much more important than the science of communications

What will I learn in this training?

In this training you will learn:

• how your CEO is looking at the organization and how Communications and PR need to show up as part of that picture
• which metrics to include in your measurement program and how to report them to showcase your impact on business outcomes
• the science of storytelling and how to leverage it to boost the results of your projects, programs and campaigns

After I take this class, what will I be able to do that I wasn't able to do before?

• After completing this training bundle, you’ll be able to:
• Do less work with more impact by focusing on only what drives Communications results and business outcomes
• Report Communications project and program results in a way that gets the attention of your CEO and other top leaders at your company
• Raise the visibility and relevance of Communications and PR at your organization to get or keep a seat at the table

What happens after I Purchase?

You will get exclusive access to my Bundle (eBook + videos)

eBook as well as my videos on Strategy, Statistics, and Soul

How to use the power of measurement and storytelling to improve and showcase your communications results

Two Video Trainings:

How to decide on the right metrics to prove the impact of PR and Communications on business outcomes

The quickest way to increase your relevance company wide and

Felicia Joy is a Corporate Communications expert and the founder of C-School, a training academy for communications and public relations professionals. She teaches practitioners who work at Fortune 500 companies the skills they need to improve the measurement and impact of their communications programs. Her clear and detailed training style makes it easy for people to learn.

A sought-after advisor, Felicia has worked with dozens of organizations, like Mercedes-Benz, L’Oreal, Delta Air Lines, Nationwide, Marriott, the U.S. Army, Hartsfield-Jackson Atlanta International Airport, and more, to create strategic communications programs that build reputation, revenue and results.

She has learned that the top performing communications pros know both the art and science of their craft and are able to link PR and Communications to business and financial outcomes. C-School teaches PR and communications practitioners the exact strategies to achieve this result.

A southern Georgia peach with a bright smile and a loud laugh, Felicia inspires professional communicators who become C-School students to reach a new level. She earned her undergraduate degrees at the University of Georgia and her graduate degree from Harvard. By day she is a senior vice president in the corporate advisory practice at Edelman.